Innovative and strategic leader with extensive experience in product management, digital strategy, and user experience design. Proven track record of launching and scaling B2C mobile applications and marketplaces. Adept at driving user acquisition, forming strategic partnerships, and managing cross-functional teams. Passionate about leveraging technology to address social issues and foster corporate growth.
Strategy, negotiation, budgeting, and project implementation. Expert in collaborating with global stakeholders and vendors.
Producing, designing, authoring, publishing, and marketing inspiring ideas. Skilled in building and designing user experiences.
Deep understanding of web technologies and mobile applications. Daily interaction with developers to build and optimize web technologies.
HTML / CSS / JavaScript, Digital Marketing, Product Strategy, UX / UI, Mobile technologies and apps, Video, Joomla, Data visualization, WordPress
Accomplished a 20% increase in client engagement by implementing cross-platform solutions including film & TV, social media marketing, websites, video production, and mobile consulting.
Achieved a 15% reduction in project delivery time by streamlining content design and architecture processes.
Increased revenue by 30% through transforming client ideas into powerful, persuasive content across multiple screens.
Improved client satisfaction by 25% by consistently delivering high-quality web and video production services.
Launched the Global TV video streaming apps, achieving #1 in the iTunes Canada App Store for multiple weeks, by leading a cross-functional team focused on production, design, UX, and emerging platforms.
Enhanced digital presence by 250% by managing the launch of over 15 TV websites on a new enterprise CMS.
Drove a 21.5 million monthly page view increase by launching and managing classified online websites such as working.com and househunting.ca.
Achieved a 20% reduction in operational costs by conducting vendor analysis for email marketing and video streaming solutions.
Increased company revenues from $8M to over $20M and grew staff from 15 to over 50 by managing a cross-functional team and overseeing a $6M annual budget.
Improved brand affinity by 25% through new software development and enhancing privacy compliance.
Achieved a 30% increase in project efficiency by leading technical projects and advising major clients like Xerox and Bell.
Enhanced team performance by 20% by directing project teams in developing and deploying technology solutions.
Improved operational profitability by 15% by conducting route rationalization analysis and developing daily profitability statements.
Increased advertising ROI by 20% through developing and prototyping new technologies and managing advertising programs.
Laird Farquharson — lairdf@gmail.com — 647-464-3773