A product management professional and implementation expert with vast experience launching some of Canada's most visible websites. Demonstratively strategic and analytical. Strong ability to implement change and foster corporate growth. Extensive knowledge of web development.



Strategy, negotiation, budgeting and project implementation. I collaborate with global stakeholders and vendors daily.


I produce, design, author, publish and market inspiring ideas. I build and design user experiences daily.


I have a deep understanding of web technologies. I work with developers and build web site technologies daily.


  • HTML / CSS / JavaScript
  • Digital Marketing
  • Product Strategy
  • UX / UI
  • Mobile technologies and apps
  • Video
  • Joomla
  • Data visualization
  • WordPress


Palladio Strategy Ltd

President, Innovation and Digital Strategy


We offer content design, formatting and solid architecture for any platform, whether it be a tantalizing artist blog or a corporate mega-site powered by a CMS. Our suite of services include: Cross Platform Film & TV, Social Media Marketing, Websites, Video Production, Mobile, Consulting & Training.

Palladio Content Inc



Palladio Content is a North American resource for dynamic, cost-effective, quality web and video production. If you have a message to deliver, a vision to share, a lesson to teach, a product to launch, or an image to build, video is vital to your business. We have the imagination, insight, and technical expertise required to transform your ideas into powerful, persuasive content on any screen.

Shaw Media

Director of Design & Emerging Platforms

April 2009 – June 2011

Responsible for Production, Design, UX, and Emerging Platforms such as Mobile (iPhone & iPad apps), Connected TV, Social Media (Facebook & Twitter). Launched the inaugural Global TV video streaming Ipad & Iphone apps (#1 in the iTunes Canada App Store for weeks). Launched over 15 TV websites on new enterprise CMS.

CanWest MediaWorks (now Postmedia)

Product Manager

October 2004 – April 2009

Launched & Responsible for the user experience of all classified online websites. Production of:,,,,, shopping. Total of about 21.5 million monthly page views, roughly 20% of the CanWest Interactive network. Vendor analysis for email marketing (Lyris), and vendor analysis and selection of enterprise video streaming solution (The Platform).


Director of Product Management and Chief Privacy Officer

August 2000 – March 2004

Managed a cross-functional team of developers, QA, web producers, business analysts and project managers. Responsible for an annual budget of about $6M. During the period from 2001 to 2004 the company revenues grew from $8M to over $20M, and staff increased from about 15 to over 50. Responsible for: New software development and new products, Hardware / software maintenance (infrastructure), Building and improving brand affinity (loyalty), The Company's privacy compliance, policies and procedures, Staff management

InterVisual - NRG Group - Time is Money

Technical Project Manager

late 1999 – August 2000

Ahh, the crazy dot-com boom. Hired into InterVisual for my combined business experience and technical knowledge, my role was one of leadership, skill and direction. I worked closely with the company's largest clients (Xerox, Bell & Leon's Furniture to name a few) in a technical and advisory role. As the Technical Director at Time Is Money (an NRG Group incubated start-up), and member of the Management Team, my role was to simply make it work. This entailed project managing a team of developers (programming in Java, JavaScript, JSP and using SQL Server), designers, and support staff.

Greyhound Canada

Marketing & Strategy Manager. Corporate Planning Analyst

1991 – 1999

I performed an intensive route rationalization analysis, to prepare for impending deregulation in Ontario. My efforts resulted in a detailed daily profitability statement for every single bus movement in the entire system. I created and prototyped various new technologies. I was also responsible for various advertising programmes for all lines of business. Creation of Annual Business Plans. Quarterly presentations for the company senior executive team to present to the Board. I assisted in the eventual creation of Greyhound Air.

Website Portfolio

  • Great Place to Work Institute
  • Great Rated!
  • Great Global Community
  • Global TV
  • Global National News
  • Global Local News sites
  • Global TV iPhone / iPad App
  • HGTV
  • Food Network
  • Food Network Mobile Apps
  • Showcase
  • History Television
  • Slice
  • BBC Canada
  • Deja View
  • DIY Network Canada
  • Global Reality Channel
  • IFC
  • Movietime
  • Mystery
  • National Geographic
  • Action
  • Showcase Diva
  • TVTropolis
  • Twist TV
  • National Post
  • Victoria Times Colonist
  • The Vancouver Sun
  • The Province
  • Calgary Herald
  • Edmonton Journal
  • Regina Leader-Post
  • Saskatoon Star Phoenix
  • Windsor Star
  • Ottawa Citizen
  • Montreal Gazette
  • Infomart
  • Toronto Star
  • Globe and Mail
  • La Presse
  • Le Soleil
  • La Voix de L'Est
  • La Tribune
  • Le Nouvelliste
  • Le Droit
  • Le Quotidien.
  • Gray Line Sightseeing
  • Greyhound Canada


University of Calgary 1988

Mathematics (incomplete)

Laird Farquharson — — 647-464-3773